FINPROM Findings
4“the Board of the Company has decided to take the opportunity to build a cash buffer against possible future needs and at the same time to put ... Background and use of funds - adoption of Bitcoin Treasury Reserve Policy”
Newly-AIM-listed Sundae Bar uses WRAP to fund a Bitcoin Treasury Reserve Policy only weeks after IPO. Retail investors are solicited for a treasury-pivot strategy rather than the core marketplace business disclosed at admission.
“Jill Kenney, CEO of sundae_bar comments: "Our Bitcoin treasury management policy represents a measured approach to capital preservation and growth. ... This, combined with the strong performance of our TAO Strategies partnership, reinforces our belief that innovative digital asset strategies can directly enhance core marketplace growth while attracting premi[um]"”
Promotional CEO commentary about BTC and TAO strategies. Body references TAO emissions figures and $5,490 USD daily performance numbers — specific unqualified performance figures inside a FINPROM-context announcement.
“WRAP Retail Offer for up to £100,000”
Second Sundae Bar WRAP round four months after Bitcoin Treasury pivot. Re-raising from retail after the BTC pivot compounds the retail-suitability concern.
“discount of approximately 17% from the middle close market price of 7.25 pence”
17% discount — at the higher end of normal. Combined with the prior Bitcoin treasury pivot, the repeat-raise pattern elevates concern.
RNS Announcements
7Result of WRAP Retail Offer, Issue of Equity & TVR
THIS ANNOUNCEMENT. THIS ANNOUNCEMENT CONTAINS INSIDE INFORMATION FOR THE PURPOSES OF ARTICLE 7 OF THE MARKET ABUSE REGULATION (EU) 596/2014 WHICH FORMS PART OF THE LAWS OF ENGLAND AND WALES PURSUANT TO THE EUROPEAN UNION (WITHDRAWAL) ACT 2018 (" UK MAR "). UPON PUBLICATION OF THIS ANNOUNCEMENT THIS INSIDE INFORMATION IS NOW CONSIDERED TO BE WITHIN THE PUBLIC DOMAIN. 30 October 2025 Sundae Bar Plc ("sundae_bar" or the "Company") Result of WRAP Retail Offer, Issue of Equity and Total Voting Rights Sundae Bar Plc (AIM: SBAR), a company creating a marketplac…
WRAP Retail Offer for up to £100,000
THIS ANNOUNCEMENT. THIS ANNOUNCEMENT AMOUNTS TO A FINANCIAL PROMOTION FOR THE PURPOSES OF SECTION 21 OF THE FINANCIAL SERVICES AND MARKETS ACT 2000 ("FSMA") AND HAS BEEN APPROVED BY WINTERFLOOD SECURITIES LIMITED WHICH IS AUTHORISED AND REGULATED BY THE FINANCIAL CONDUCT AUTHORITY (FRN 141455). 28 October 2025 Sundae Bar Plc ("sundae_bar" or the "Company") WRAP Retail Offer for up to £100,000 Sundae Bar Plc (AIM: SBAR), a company creating a marketplace for AI Agents, further to the "Placing to Raise £1,000,000" announcement published at 4.30pm today (the " Placi…
Placing to Raise £1,000,000
THIS ANNOUNCEMENT AND THE INFORMATION CONTAINED HEREIN IS RESTRICTED AND IS NOT FOR RELEASE, PUBLICATION OR DISTRIBUTION, IN WHOLE OR IN PART, DIRECTLY OR INDIRECTLY, IN, INTO OR FROM THE UNITED STATES, AUSTRALIA, CANADA, JAPAN, NEW ZEALAND, THE REPUBLIC OF SOUTH AFRICA OR ANY OTHER JURISDICTION IN WHICH SUCH RELEASE, PUBLICATION OR DISTRIBUTION WOULD BE UNLAWFUL. THIS ANNOUNCEMENT CONTAINS INSIDE INFORMATION FOR THE PURPOSES OF REGULATION (EU) 596/2014 AS IT FORMS PART OF DOMESTIC LAW IN THE UNITED KINGDOM BY VIRTUE OF THE EU (WITHDRAWAL) ACT 2018 ("MAR"). IN ADDITION, MARKET SOUNDINGS (AS …
Implementation of Bitcoin Treasury Strategy
the Company has begun the implementation of its Bitcoin Treasury Management Policy by acquiring Bitcoin for its treasury reserves. In accordance with the Bitcoin Treasury Management Policy adopted on 23 June 2025, and as previously announced, the Company has allocated the full surplus proceeds from the WRAP Retail Offer to Bitcoin acquisition. This strategic deployment reflects the Board's commitment to preserving capital value through digital asset diversification while maintaining operational focus on the Company's core AI marketplace business. Additionally, further to the announcement o…
Result of WRAP Retail Offer, Issue of Equity & TVR
THIS ANNOUNCEMENT. 02 July 2025 Sundae Bar Plc (" sundae_bar " or the " Company ") Result of WRAP Retail Offer, Issue of Equity and TVR Sundae Bar Plc (AIM: SBAR), a company creating a marketplace for AI Agents, is pleased to announce that, further to the announcements made on 23 June 2025 and 26 June 2025, it has concluded the WRAP Retail Offer raising approximately £95k through the issue of 859,942 new Ordinary Shares of 0.1p at the Issue Price of 11p per share (the "WRAP Retail Offer Shares"). Admission and Total Voting Rights Application will be ma…
Extension of WRAP Retail Offer
the Company is extending the time allowed for retail investors to participate in the WRAP Retail Offer. Under the revised timetable, the Retail Offer will now close on 1 July 2025 at 4:30pm. Eligible retail investors should note that financial intermediaries may have earlier closing times. The result of the Retail Offer is expected to be announced by the Company on or around 2 July 2025. The WRAP Retail Offer is conditional on it achieving the Minimum Subscription and on the WRAP Retail Offer Shares being admitted to trading on AIM (" Admission "). Subject to achieving the Minimum Subs…
WRAP Retail Offer
THIS ANNOUNCEMENT. THIS ANNOUNCEMENT AMOUNTS TO A FINANCIAL PROMOTION FOR THE PURPOSES OF SECTION 21 OF THE FINANCIAL SERVICES AND MARKETS ACT 2000 ("FSMA") AND HAS BEEN APPROVED BY WINTERFLOOD SECURITIES LIMITED WHICH IS AUTHORISED AND REGULATED BY THE FINANCIAL CONDUCT AUTHORITY (FRN 141455). 23 June 2025 Sundae Bar Plc (" sundae_bar " or the " Company ") WRAP Retail Offer for approx. £500K Sundae Bar Plc (AIM: SBAR), a company creating a marketplace for AI Agents, is pleased to announce a retail offer via the Winterflood Retail Access Platform (" WRAP ") to r…
LinkedIn Activity
2Tennyson Securities supported £6.83M equity raise for THE SMARTER WEB COMPANY (Sundae Bar's related entity). Describes it as 'UK's flagship Bitcoin Treasury vehicle for global equity capital' and notes 'enthusiastic support of UK retail investors'. References upcoming Bitcoin Conference in Vegas.
Post from broker at Tennyson Securities. Highly promotional tone ('flywheel is cranking up', 'launch velocity', 'onwards and upwards'). No risk warnings despite bitcoin treasury pivot. WRAP retail offer and accelerated bookbuild mentioned in post metadata/title. No disclosure of risks associated with bitcoin treasury strategy. URL: https://www.linkedin.com/posts/alan-howard_result-wrap-retail-offer-accelerated-bookbuild-activity-7331730681594589184-ZnH-
Smarter Web Company is going public with Bitcoin built into its balance sheet from day one. UK-based web firm listing on AQUIS Exchange with formal Bitcoin treasury strategy, backed by UTXO Management.
Posts about Smarter Web Company (connected to Sundae Bar/SBAR). No risk warnings about bitcoin volatility or treasury strategy risks. Framed as a trend piece. URL: https://www.linkedin.com/posts/officialsovreign_smarter-web-company-plans-public-listing-activity-7313164248472256513--tm1
Board of Directors
10| Name | Role | Appointed | Status |
|---|---|---|---|
| Benjamin Laurence Walter Sampson | director | 2023-10-31 | active |
| Benjamin Sampson | secretary | 2023-10-31 | active |
| James Frederick Alexander Shepherd | director | 2025-04-30 | active |
| Jill Kenney | director | 2023-12-21 | active |
| Jonathan Bixby | director | 2023-10-19 | active |
| Luke Cairns | director | 2025-04-30 | active |
| Gregory James Peacock | director | 2021-11-01 | active |
| Nicholas James Lyth | secretary | 2021-11-01 | active |
| Nic Hellyer | director | 2023-12-21 | active |
| James Edgar Sloss | director | 2021-11-01 | active |