Blackbird PLC
FINPROM Findings
2“The vision for elevate.io is to be the 'Figma for video editing'...to be the product which revolutionises both the market for traditional high quality but cumbersome video tools...Creator Economy which as of April 2023 was valued at approximately $250 billion and forecast to double in size by 2027”
Aspirational comparison to Figma and large market size claims used to frame a fundraise for a company with only 325 paid users. Market data is from April 2023 and uses Goldman Sachs forecasts as validation.
“Paid user growth - the Company has accelerated the pace of adding new paid users every month...325 paid users at 31 May 2025, adding 162 during the month...CAC has decreased by approximately 55%...conversion of free users to paid users has increased from 1.4% to 1.9%”
Detailed early-stage growth metrics presented with positive spin but absolute numbers are very small (325 paid users). While factual, the metrics could create disproportionate growth expectations.
RNS Announcements
2Placing and Subscription to raise £2.0 million
THIS ANNOUNCEMENT IS RESTRICTED AND IS NOT FOR PUBLICATION, RELEASE OR DISTRIBUTION, DIRECTLY OR INDIRECTLY, IN WHOLE OR IN PART, IN OR INTO THE UNITED STATES, AUSTRALIA, CANADA, THE REPUBLIC OF SOUTH AFRICA, JAPAN, NEW ZEALAND, SINGAPORE OR ANY OTHER JURISDICTION IN WHICH SUCH PUBLICATION, RELEASE OR DISTRIBUTION WOULD BE UNLAWFUL. THIS ANNOUNCEMENT CONTAINS INSIDE INFORMATION FOR THE PURPOSES OF ARTICLE 7 OF EU REGULATION 596/2014 (WHICH FORMS PART OF DOMESTIC UK LAW PURSUANT TO THE EUROPEAN UNION (WITHDRAWAL) ACT 2018 (AS AMENDED)) ("UK MAR"). IN ADDITION, MARKET SOUNDINGS (AS DEFINED…
Retail Offer to raise up to £200,000
THIS ANNOUNCEMENT. THE COMMUNICATION OF THIS ANNOUNCEMENT AND ANY OTHER DOCUMENTS OR MATERIALS RELATING TO THE RETAIL OFFER AS A FINANCIAL PROMOTION IS ONLY BEING MADE TO, AND MAY ONLY BE ACTED UPON BY, THOSE PERSONS IN THE UNITED KINGDOM FALLING WITHIN ARTICLE 43 OF THE FINANCIAL SERVICES AND MARKETS ACT 2000 (FINANCIAL PROMOTION) ORDER 2005, AS AMENDED (WHICH INCLUDES AN EXISTING MEMBER OF BLACKBIRD PLC). ANY INVESTMENT OR INVESTMENT ACTIVITY TO WHICH THIS ANNOUNCEMENT RELATES IS AVAILABLE ONLY TO SUCH PERSONS AND WILL BE ENGAGED IN ONLY BY SUCH PERSONS. THIS ANNOUNCEMENT IS FOR INFORMATIO…
LinkedIn Activity
1Blackbird plc's LinkedIn page mentioned a completed successful and fully subscribed top-up fundraising for elevate.io, their creator SaaS product. The company page describes Blackbird as 'the world's fastest, most powerful professional cloud video editing and publishing platform'. No posts specifically using the 'Figma for video' claim or discussing the BookBuild placing mechanics were found on LinkedIn.
Company LinkedIn page: linkedin.com/company/blackbird-cloud. Employee Tim Chaffee referenced fundraising for elevate.io product. The 'Figma for video' positioning was not found in LinkedIn posts specifically.
Board of Directors
6| Name | Role | Appointed | Status |
|---|---|---|---|
| Ian McDonough | Executive Chair | 2017-09-01 | active |
| Martin Colin Kay | Director | 1998-03-16 | active |
| Nicholas Mark Lisher | Non Executive Director | 2024-09-16 | active |
| Stephen Bernard Streater | R&D Director | 1998-03-16 | active |
| Stephen James White | Chief Operating and Financial Officer | 2019-04-02 | active |
| Youri Hazanov | Non Executive Director | 2024-08-15 | active |